Testing brand loyalty

Canon has created a bit of a stir with photo geeks.

I've been a long-time Nikon user and fan, but heck yeah I'd drink my cup 'o joe out of this!

Alas, according to this article in Photo District News, this way cool coffee mug was created only as a a giveaway to photographers covering the Winter Olympics in Vancouver, and there are no plans to mass produce them.

C'mon Nikon - capitalize!